You have a business, a brilliant idea, or a product worth selling, and every day without a website is a day of lost customers. That is the honest truth.
The good news? You can build a website with AI in minutes using KNOWN AI, no coding, no designers, no waiting weeks for a developer to reply to your email.
Just describe what you want, and watch it appear.
KNOWN AI is here to help you go from a blank screen to a fully live brochure or e-commerce website using the power of AI, with this step by step process.
We’ll also show you the features that make it faster, safer and smarter than almost anything else on the market, and why thousands of business owners are switching over.
Best of all, you can try it for free today, no credit card required.
What Is KNOWN AI and Why Does It Matter
KNOWN AI is an agentic website builder that uses natural language prompts to design, write and launch complete websites.
Instead of dragging blocks around a clunky editor for hours, you simply tell KNOWN AI what your business does, who it serves and what you sell.
Our AI platform then generates your website layout, copy, photo-realistic images and UX/UI structure automatically.
This matters because traditional website builders were never actually built for speed.
They were built for control, which sounds good until you realise most business owners do not have three afternoons free to fiddle with fonts and margins.
KNOWN AI sits at the intersection of speed and quality. It is not a stripped-down “quick and dirty” tool.
It produces polished, professional brochure sites and full e-commerce stores, ready to sell, ready to rank, ready to impress.
Step by Step: Building Your Website with KNOWN AI
Step 1: Describe Your Business in Plain English
Head to www.knowndesign.ai and start with a simple prompt. No technical skills required.
Just describe your business the way you would explain it to a friend.
Example:“I run a boutique candle shop in Bristol and want an e-commerce store with a warm, cosy feel. My current target audiences are locals, and range from young teenagers to middle-aged professionals that love quirky hand-made Soy candles in a variety of fragrances and colours. I’d like to expand my 10-year-old business with a modern e-commerce shop to reach more candle lovers in the United Kingdom. The design style is quirky, playful, hand-crafted and original. I need a Homepage that introduces people to my hand made candle business with a brief introduction and history, A shop overview of my candle range split between sizes, colours and fragrances and full e-commerce checkout process that partners with any payment gateway and accepts all major credit cards and instant EFT, About Page that explains my history and experience with CTA’s that link to the shop and promote ‘buying hand made candles online’, Contact page with Google Map for location and address along with all my contact details and a contact form for candle enquiries.”
That is genuinely enough to get started.
Step 2: Choose Brochure or E-commerce
The more specific and detailed your prompt is, the faster KNOWN AI builds exactly what you imagined!
Tell KNOWN AI whether you need a brochure site to showcase your services, or a full e-commerce store with product listings, checkout and payment integration.
The AI adapts the entire structure, navigation and content strategy based on your choice.
Step 3: Let the AI Generate Your Site
Within minutes, KNOWN AI builds out your homepage, service or product pages, about section and contact forms.
It writes natural-sounding copy tailored to your industry, generates original photo-realistic AI imagery matched to your brand mood, and structures everything for search engines from the very first click.
Step 4: Refine with Vibe Coding
If you do not love a section, simply describe the change you want in plain language, such as “make the hero section bolder” or “add a testimonials slider”, and watch the AI rebuild it instantly.
This is vibe-coding in action: no code, no developers, just conversation.
Once you are happy, publish directly. Your site goes live on fast, cloud-based, secure hosting built for reliability, meaning your brochure or e-com store is ready for real customers the same day you started.
Real-World Application: Who Should Be Using KNOWN AI Right Now
Small business owners without a marketing team can finally compete online without hiring an agency.
A local bakery, a legal practice, an architectural firm or a boutique retailer can each have a professional, search-optimised website live before lunchtime.
Freelancers and consultants can build a credible brochure site to win clients, without spending their limited time learning WordPress.
E-commerce entrepreneurs can launch a full online store, complete with product pages and checkout, without needing a developer on retainer.
Marketing agencies and web designers themselves are using KNOWN AI to rapidly prototype client sites, then refine and hand over, cutting weeks off typical project timelines.
Fast: Full websites generated in minutes, not weeks.
Reliable: Consistent uptime on enterprise-grade cloud infrastructure.
Secure: Built-in security measures protecting your site and customer data.
Cloud-based: No servers to manage, no technical maintenance headaches.
Vibe-coding: Describe changes in plain language and watch them happen instantly.
No coding skills required: Genuinely accessible to anyone, regardless of technical background.
AI image generation: Original, on-brand photo-realistic visuals created automatically.
AI text generation in natural language: Persuasive, SEO-ready copy written for you.
Free to try: No credit card required to get started today.
Why This Matters in the AI Era
Search engines and AI overviews are changing how customers find businesses.
It is no longer just about ranking on Google, it is about being the answer an AI assistant gives when someone asks “who is the best candle shop in Bristol” or “where can I buy handmade candles online”.
Websites need to be built with structure and clarity that both humans and AI systems can understand instantly.
KNOWN AI builds this in from the very first prompt. Every page is structured for Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) simultaneously, meaning your business is visible wherever people, or the AI tools they use, are looking.
Waiting to modernise your online presence is not a neutral choice anymore.
Every week without an AI-optimised website is a week your competitors might be capturing the customers who should have found you first.
Related Article: The Rise of AEO: Why Your Website Needs to Answer Questions.
Frequently Asked Questions
How long does it take to build a website with KNOWN AI?
Most brochure websites can be generated and published within minutes.
E-commerce stores with multiple products may take slightly longer to configure, but the core structure and design are typically ready in under an hour, all without writing a single line of code.
Do I need any technical or design experience?
No. KNOWN AI is built specifically for people with no coding or design background.
You describe what you want in everyday ‘natural’ language, and the AI handles layout, copywriting, imagery and structure automatically, with unlimited refinements through simple prompts.
Is KNOWN AI suitable for e-commerce stores?
Yes. KNOWN AI generates full e-commerce websites, including product pages, checkout flows and payment integration, alongside brochure-style content.
It is built to handle both simple service websites and more complex online stores with equal ease.
Do I need a credit card to try KNOWN AI?
No credit card is required to start.
You can try KNOWN AI for free today, explore the platform, generate your website and decide afterwards whether you would like to continue with a hosting plan.
You get a three day free trial to make any changes to your new WordPress website and decide on your preferred hosting package.
Yes. Every website built with KNOWN AI runs on secure, cloud-based hosting designed for reliability and consistent performance, so your brochure or e-commerce store stays online and protected as your business grows.
KNOWN AI can build your perfect website in minutes!
Building a professional website used to mean weeks of back and forth, technical headaches and unpredictable costs.
With KNOWN AI, you can describe your business in plain language and have a polished brochure or e-commerce website live in minutes.
Fast, reliable, secure and genuinely built for you.
There is no reason to keep putting it off, and no risk in trying.
Visit www.knowndesign.aitoday and build your website with AI for free, no credit card required.
Your customers are searching right now. Make sure they find you!
Imagine walking into a shop where the doors take five seconds to open. Chances are, you’d turn around and leave before ever seeing what was inside. That’s exactly what happens online when a website loads slowly. In today’s digital-first world, speed isn’t simply a technical metric—it’s one of the biggest factors influencing user experience, search engine rankings and, ultimately, your bottom line.
A Google PageSpeed score of 90 or higher is widely regarded as an indicator of a well-optimised website. It demonstrates that your site delivers a fast, seamless experience for visitors while meeting many of Google’s performance best practices. More importantly, it helps improve customer satisfaction, increases conversions and gives your business a competitive advantage in both traditional search results and AI-powered search experiences.
Whether you’re running an eCommerce store, a service-based business or a startup, every second counts. Even a one-second delay in loading time can result in fewer enquiries, abandoned shopping carts and lower search rankings. The good news is that modern optimisation techniques and AI-powered web development now make it easier than ever to build lightning-fast websites without sacrificing design or functionality.
In this guide, you’ll learn why PageSpeed matters, how it directly impacts SEO, conversions and user trust, and how KNOWN DESIGN and KNOWN AI help businesses consistently achieve PageSpeed scores of 90+ while delivering exceptional digital experiences.
The Business Case for a 90+ PageSpeed Score
Many businesses assume PageSpeed is simply a technical score for developers. In reality, it has a direct impact on revenue, customer experience and online visibility.
Google has long prioritised website performance as part of its ranking algorithms, particularly since introducing Core Web Vitals. Websites that load quickly provide a better experience for users, making them more likely to rank higher, keep visitors engaged and convert traffic into paying customers.
Research has consistently shown that users expect websites to load almost instantly. If a page takes too long, visitors often leave before engaging with any content, regardless of how good the product or service may be.
For businesses competing online, speed is no longer optional—it’s a competitive advantage.
Why Every Second Matters
Think about your own browsing habits. When a website feels slow, you probably click the back button and choose another result. Your customers behave exactly the same way.
Every additional second of loading time creates friction in the customer journey, increasing the likelihood that visitors will abandon your website before completing an enquiry, booking a service or making a purchase.
Slow websites lose potential customers before they even see your offer.
Fast websites create a smoother, more enjoyable browsing experience.
Better experiences lead to higher engagement and stronger customer trust.
Improved performance contributes to better search visibility over time.
Conversion Optimisation Starts With Speed
Your website exists to achieve business goals—whether that’s generating leads, selling products or encouraging enquiries. Website speed directly influences how successfully it achieves those goals.
Numerous industry studies have demonstrated that even small improvements in loading speed can significantly increase conversion rates. Faster websites reduce friction throughout the customer journey, allowing users to move naturally from discovery to action without unnecessary delays.
For startups and growing businesses, improving website speed often delivers one of the highest returns on investment because it enhances every stage of the marketing funnel.
Benefits of a Faster Website
Higher lead generation.
Increased online sales.
Lower bounce rates.
Longer average session durations.
Greater customer satisfaction.
Improved mobile usability.
Higher return visitor rates.
Speed Builds Trust
Consumers associate fast websites with professional, reliable businesses. A slow-loading website can unintentionally suggest poor quality, outdated technology or a lack of attention to detail—even if your products or services are excellent.
First impressions happen within seconds. When visitors experience a fast, responsive website, they’re more likely to trust your brand, explore additional pages and feel confident about doing business with you.
This is especially important for startups, where credibility and trust play a significant role in converting first-time visitors into loyal customers.
How Website Speed Impacts SEO
Search Engine Optimisation (SEO) is about much more than keywords and backlinks. Google also evaluates how quickly and efficiently your website performs. A fast website helps search engines crawl your content more effectively while providing users with a better browsing experience.
Since Google’s Page Experience update, website performance has become an important ranking consideration. While PageSpeed alone won’t guarantee a number one ranking, it plays a significant role when combined with high-quality content, strong technical SEO and a positive user experience.
Simply put, if two websites offer similar content, the faster website is more likely to earn higher rankings and keep visitors engaged.
Why Google Rewards Fast Websites
Improved user experience.
Lower bounce rates.
Better mobile performance.
More efficient crawling and indexing.
Higher engagement signals.
Greater accessibility across different devices and internet speeds.
As Google’s algorithms continue to evolve, website performance remains a key indicator of quality. Businesses that invest in speed today are building a stronger foundation for future search visibility.
Understanding Core Web Vitals
If you’ve ever used Google PageSpeed Insights, you’ve probably come across the term Core Web Vitals. While it sounds technical, the concept is surprisingly simple.
Core Web Vitals are Google’s way of measuring how enjoyable your website is to use. Rather than focusing solely on how quickly a page loads, these metrics evaluate how users actually experience your website.
Largest Contentful Paint (LCP)
LCP measures how quickly the largest visible element on your page appears. This could be your hero banner, a featured image or a large block of text.
A fast LCP reassures visitors that your website is loading correctly and encourages them to stay on the page.
Interaction to Next Paint (INP)
INP measures how responsive your website feels when users click buttons, open menus or submit forms.
If visitors click a button and nothing happens for several seconds, frustration quickly builds. A low INP ensures your website feels smooth, responsive and professional.
Cumulative Layout Shift (CLS)
CLS measures visual stability. Have you ever tried clicking a button only for the page to suddenly shift, causing you to click the wrong thing instead? That’s poor CLS.
A stable layout creates a polished user experience and prevents accidental clicks or unnecessary frustration.
Problem vs Solution
The Problem
Many businesses unknowingly operate websites that are slowing down their growth.
Large, unoptimised images.
Bloated website builders.
Too many plugins.
Poor hosting infrastructure.
Unused CSS and JavaScript.
Outdated WordPress themes.
No caching or image optimisation.
These issues often result in slow-loading pages, frustrated visitors and missed business opportunities.
The Solution
KNOWN AI has been engineered with performance at its core. Instead of treating optimisation as an afterthought, every website is built using modern techniques that maximise speed from the very beginning.
Combined with the expertise of KNOWN DESIGN, businesses receive a website that’s not only visually impressive but also technically optimised for long-term success.
AI-compressed images in next-generation formats.
Clean, lightweight code.
Lazy loading for media and resources.
Critical CSS loading.
Optimised hosting infrastructure.
Built-in technical SEO.
Responsive design across all devices.
Slow Website vs High-Performance Website
Slow Website
Visitors leave before the page finishes loading.
Higher bounce rates.
Lower search visibility.
Reduced conversions.
Poor mobile experience.
Negative first impressions.
90+ PageSpeed Website
Visitors can access information almost immediately.
Improved engagement and longer session durations.
Stronger SEO foundation.
Higher lead generation and online sales.
Optimised performance across all devices.
Professional, trustworthy brand perception.
Real-World Example
Imagine two businesses offering identical services.
The first website takes five seconds to load. Visitors become impatient, leave before viewing the service pages and choose a competitor instead.
The second website loads almost instantly. Navigation feels smooth, pages respond quickly and customers effortlessly find the information they need before submitting an enquiry.
Although both businesses offer the same service, the faster website creates a significantly better customer experience, increasing the likelihood of enquiries, sales and repeat visits.
That’s the true value of investing in website performance—it improves every interaction your customers have with your brand.
How KNOWN AI Delivers 90+ Google PageSpeed Scores
Achieving a PageSpeed score of 90 or higher doesn’t happen by chance. It requires careful planning, modern development practices and continuous optimisation. While many website builders prioritise convenience, KNOWN AI has been engineered with performance as a core principle from the very beginning.
By combining intelligent automation with proven web development techniques, KNOWN AI enables businesses to launch websites that are not only visually impressive but also exceptionally fast, responsive and search-engine friendly.
Optimised Images From the Start
Images are often the largest files on any website and one of the biggest causes of slow loading times. KNOWN AI automatically optimises images during the website creation process, reducing file sizes without noticeably affecting quality.
Images are served in modern formats such as WebP and AVIF, helping pages load faster while using less bandwidth across desktop and mobile devices.
Critical CSS Loading
Rather than loading every stylesheet at once, KNOWN AI prioritises the styles required for the visible portion of the page first. This technique, known as Critical CSS, allows visitors to see content almost immediately while the remaining styles load in the background.
The result is a website that feels significantly faster, even before every asset has finished downloading.
Intelligent Lazy Loading
Not every image or video needs to load the moment a visitor opens your website. KNOWN AI uses lazy loading to delay off-screen resources until they are actually needed.
This dramatically reduces initial page weight, improves loading times and creates a smoother browsing experience without sacrificing visual quality.Global Cloud Hosting
Website speed isn’t determined by design alone—hosting infrastructure also plays a critical role. KNOWN AI offers reliable cloud hosting across the United Kingdom, Europe and the United States, helping reduce latency for visitors around the world.
By serving content from data centres closer to your audience, websites load faster regardless of where customers are located.
Technical SEO Built In
Fast websites are only part of the equation. KNOWN AI also incorporates technical SEO best practices during the build process, providing businesses with a strong foundation for long-term search visibility.
Clean semantic HTML.
Optimised metadata.
Structured heading hierarchy.
SEO-friendly URLs.
Responsive layouts.
Schema-ready page structures.
Core Web Vitals optimisation.
Rather than spending weeks fixing technical issues after launch, businesses start with a website that’s designed to perform from day one.
Why Website Performance Matters in the Age of AI Search
Search is evolving rapidly. Increasingly, users are turning to AI-powered platforms such as ChatGPT, Google AI Overviews, Microsoft Copilot and Gemini to answer questions, compare products and discover businesses.
These AI systems favour content that is well structured, easy to understand and hosted on websites that provide an excellent user experience. Fast-loading pages support that experience by allowing users—and search engines—to access information quickly and efficiently.
This is where SEO, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) work together. A technically sound website with fast loading speeds, clear content and logical structure is better positioned to be discovered by both traditional search engines and AI-driven search experiences.
More Than Just a Fast Website
A high PageSpeed score is valuable, but it’s only one part of a successful digital strategy. Businesses also need websites that reflect their brand, engage visitors and encourage action.
KNOWN DESIGN combines over 12 years of award-winning web design experience with the power of KNOWN AI to deliver websites that are both visually striking and technically outstanding.
Clients benefit from a complete digital solution, including:
Branding Design.
Professional Website Design.
Agentic AI Website Builder.
Custom Website Development.
Custom AI Website Development.
Custom WordPress Theme Development.
Performance & Core Web Vitals Optimisation.
Data Analytics & Tracking Implementation.
Answer Engine Optimisation (AEO).
Whether you’re launching a startup, refreshing an existing website or scaling an established business, KNOWN DESIGN provides the expertise needed to create a digital presence that performs today while preparing for tomorrow’s search landscape.
Investing in Performance Is Investing in Growth
Every improvement in website speed creates opportunities to generate more enquiries, improve customer satisfaction and strengthen your online reputation.
Rather than viewing PageSpeed as a technical score, successful businesses recognise it as an investment in user experience, marketing performance and long-term growth.
When your website loads quickly, visitors stay longer, engage more deeply and are far more likely to become paying customers.
Frequently Asked Questions
What is a good Google PageSpeed score?
Google considers a PageSpeed Insights score of 90–100 to be excellent. While the score itself isn’t the only ranking factor, achieving 90 or above usually indicates that your website follows modern performance best practices, providing visitors with a fast, responsive and enjoyable browsing experience.
Does PageSpeed affect SEO?
Yes. Website speed is one of many factors that contribute to search performance. Faster websites typically offer better user experiences, lower bounce rates and improved Core Web Vitals, all of which support stronger SEO and help search engines crawl and index your content more efficiently.
Can WordPress achieve a 90+ PageSpeed score?
Absolutely. With the right hosting, lightweight themes, image optimisation, caching and clean development practices, WordPress websites can consistently achieve PageSpeed scores above 90. The key is avoiding unnecessary plugins and ensuring the website is built with performance in mind from the start.
What are Core Web Vitals?
Core Web Vitals are Google’s performance metrics that measure loading speed, responsiveness and visual stability. They help assess how users experience your website and are an important part of delivering a fast, user-friendly digital experience across desktop and mobile devices.
How does KNOWN AI help improve website performance?
KNOWN AI is engineered for speed using modern optimisation techniques, including image compression, lazy loading, Critical CSS, semantic HTML and cloud hosting infrastructure. Combined with the expertise of KNOWN DESIGN, businesses receive websites that are fast, visually engaging and built for long-term SEO success.
Looking to get even more from AI-powered web development?
A fast website is no longer a luxury—it’s a business necessity. From improving user experience and increasing conversions to strengthening SEO and supporting AI-powered search, website performance plays a crucial role in your online success.
Achieving a Google PageSpeed score of 90 or higher isn’t about chasing a number. It’s about creating a website that delivers value to every visitor, every time they interact with your brand.
With KNOWN AI’s intelligent website builder and the award-winning expertise of KNOWN DESIGN, businesses can enjoy the perfect combination of speed, innovation and professional craftsmanship. Whether you’re launching a new startup, redesigning an existing website or preparing for the future of AI-powered search, investing in performance today will continue paying dividends for years to come.
Ready to Supercharge Your Website?
If your current website is slow, underperforming or struggling to generate results, now is the perfect time to make a change.
KNOWN DESIGN offers a complete suite of digital services, including Branding Design, Website Design, Custom Website Development, Custom AI Website Development, WordPress Theme Development, Performance & Core Web Vitals Optimisation, Data Analytics & Tracking Implementation and Answer Engine Optimisation (AEO).
Looking for a faster, more affordable way to launch your business online? Experience the power of KNOWN AI with a three-day free trial and discover how intelligent automation, combined with expert human refinement, can help your business launch faster, rank higher and convert more visitors into customers.
The perfect AI website prompt includes five things: Your business type, your target audience, your goal, your preferred style, and the specific pages and functionality or features that you need.
The more specific you are, the faster KNOWN AI builds exactly what you imagined.
What Is an AI Website Prompt and Why Does It Matter?
When you build a website with KNOWN AI, you don’t need to touch a single line of code, struggle with templates, or hire a web designer.
You simply describe your website in plain English and our AI builds it for you in minutes.
That description is your prompt.
Think of it like giving instructions to the world’s fastest, most talented web designer. The clearer and more detailed your brief, the better the result.
A vague prompt like “make me a nice website” will produce something generic.
A specific, well-structured prompt will produce a professional website that looks and feels like it was built precisely for your business.
The global AI-powered website builder market is driven by small businesses, choosing speed and affordability without sacrificing professionalism.
The difference between a business that gets a great result and one that doesn’t almost always comes down to the quality of the initial prompt.
This guide shows you exactly how to write one.
The Five Elements of a Perfect AI Website Prompt
Every great KNOWN AI prompt includes these five elements.
Miss one and the AI fills the gap with a generic assumption.
Include all five and the result will feel tailor-made.
1. Your Business Type and Industry
Tell the AI exactly what kind of business you run.
Be specific. Don’t just say “a shop.”
Include as much detail as possible like “a handmade candle shop” or “a family-run Italian restaurant in Bristol.”
2. Your Target Audience
Who is your ideal customer?
A B2B SaaS company targeting decision-making HR directors needs a completely different website to a yoga studio targeting local Mums.
The more details you provide, the better the AI can deliver.
Specify the kind of business, the purpose of the website, and any unique elements you’d like to see.
3. Your Primary Goal
What do you want visitors to do when they land on your site?
Book a call?
Buy a product?
Download a brochure?
Fill in a contact form?
Every design decision the AI makes, from the layout and button placement, to calls to action (CTA) flows from this single answer.
4. Your Style and Brand Feel
Describe the look and feel you want.
You can reference colours, moods, or even other websites you admire.
Words like “clean and minimal,” “bold and confident,” “warm and approachable,” or “professional and corporate” give the AI powerful creative direction.
5. Your Required Pages and Features
List the specific pages and features your site needs.
A homepage and contact page is the minimum.
Should you also have a services page? A portfolio page? A product catalogue? A booking system?
State your exact requirements clearly.
The KNOWN AI Prompt Formula
Here is the simple formula we recommend for every prompt you write in Known Design AI:
“Create a [style] website for [business type] targeting [audience].
The primary goal is [goal].
Pages needed: [list pages].
Features needed: [list features].
Brand feel: [describe aesthetic].
Colour palette: [colours or direction].”
Simple. Clear. Effective.
Let’s now see it applied to the two most common website types: Brochure websites and E-commerce websites.
Part One: How to Prompt for the Perfect Brochure Website
A Brochure website is a digital shop window.
Its job is to tell visitors who you are, what you do, why you’re the best choice, and how to get in touch.
Think of it as your 24/7 sales representative that’s always available, always on-brand, never calling in sick.
Brochure websites are ideal for:
Service businesses (Consultants, Accountants, Solicitors, Therapists, Cleaners.)
Trades and local businesses (Plumbers, Electricians, Builders, Landscapers.)
Professional practices (Dentists, Physios, Architects, Estate agents.)
For a brochure site, your prompt needs to emphasise trust signals, clear service descriptions, and an obvious contact or booking mechanism.
The AI needs to understand not just what you do but why a visitor should choose you over your competitors.
Key things to include in a brochure website prompt:
Your location (Local SEO depends on it.)
Your core services or specialisms.
Your unique selling points (What makes you different?)
The trust signals you want featured (Years in business, accreditations, testimonials, awards.)
How you want visitors to get in touch (Call, form, booking link)
Prompt Example: “Create a professional, trustworthy website for a family-run electrical company in Manchester with 20 years of experience. Target audience: homeowners and small business owners in Greater Manchester. Primary goal: get visitors to call or request a free quote. Pages needed: Home, Services (rewiring, consumer units, EV chargers, PAT testing), About Us, Testimonials, Contact. Brand feel: reliable, safe, local, established. Colours: navy blue and white with yellow accents. Include a prominent phone number in the header, a Google reviews badge, and a ‘Get a Free Quote’ button on every page.”
Example 2: Professional Services Firm
Prompt Example:“Create a clean, authoritative website for a boutique HR consultancy based in London targeting SMEs with 10 to 250 employees. Primary goal: generate enquiries for a free 30-minute discovery call. Pages needed: Home, Services (HR strategy, employment contracts, disciplinary support, TUPE), About, Case Studies, Blog, Contact. Brand feel: professional, calm, modern, trustworthy. Colours: slate grey, white, and a deep teal accent. Include a calendar booking widget on the Contact page and a clear headline that communicates the value proposition above the fold.”
Example 3: Creative Freelancer
Prompt Example:“Create a portfolio website for a freelance brand photographer based in Edinburgh targeting lifestyle and food brands. Primary goal: attract enquiries for commercial shoots. Pages needed: Home, Portfolio (food, lifestyle, product categories), Services and Pricing, About, Contact. Brand feel: editorial, elegant, film-inspired, minimal. Colours: warm cream, charcoal, and dusty rose. Feature a large full-width hero image, a horizontal scroll gallery, and a contact form with a project enquiry brief.”
Pro Tips for Brochure Website Prompts
Part Two: How to Prompt for the Perfect E-Commerce Website
Lead with your location:
Known AI will incorporate local SEO signals into your content but only if you tell it where you are.
“A plumber in Birmingham” produces a very different site to “a plumber.” Local search intent is some of the highest-converting traffic on the web.
Name your trust signals explicitly:
Don’t assume the AI will invent credibility for you.
If you have been trading for 15 years, have 200 five-star reviews, or hold a specific accreditation, say so in the prompt.
The most successful AI builders work iteratively, so start with your essential purpose and two or three must-have features, then refine from there.
One clear call to action per page:
Tell the AI what single action you want each page to drive.
A homepage should drive enquiries.
A services page should drive clicks to contact.
Confusion kills conversions.
Describe your ideal client, not your business:
The more precisely you describe who your website is for, the better the AI calibrates the language, tone, and layout to appeal to that person.
An E-commerce website has one job above all others: sell.
Every design decision from layout, image placement, button colour and product page structure to checkout flow exists to move a visitor from browsing to buying as smoothly as possible.
E-commerce prompts require more detail than brochure prompts because the stakes are higher and the complexity is greater.
A weak e-commerce prompt produces a generic shop that fails to convert.
A strong one produces a store that works hard for your business around the clock.
E-commerce websites built with Known AI are ideal for:
Product-based businesses selling physical goods.
Digital product sellers (courses, templates, downloads.)
Subscription box businesses.
Artisan makers and independent brands.
B2B wholesalers needing a trade portal.
What Makes a Great E-Commerce Prompt?
For an e-commerce site, your prompt needs to convey:
What you sell?: With enough detail that the AI structures the right product categories.
How you sell?: One-off purchases, subscriptions, bundles, digital downloads.
Who buys from you?: Their demographics, motivations, and what drives their purchase decision.
The conversion journey?: How a first-time visitor moves from landing page to checkout.
Trust and social proof?: Reviews, guarantees, security badges, returns policy prominence.
Start with detailed prompts, then refine through iteration.
Most AI builders let you regenerate sections or request modifications.
E-Commerce Website Prompt Examples
Example 1: Artisan Product Brand
Prompt Example:“Create a premium e-commerce website for a small-batch skincare brand selling natural face oils and serums to women aged 28 to 45 who prioritise clean beauty and sustainability. Primary goal: drive product sales and build a subscriber email list. Pages needed: Home, Shop (all products), Individual Product Pages, Our Story, Ingredients and Values, Blog, Contact. Features needed: product filtering by skin type, a bundle builder, email capture popup with a first-order discount, a reviews section on every product page, free shipping threshold banner, and a sticky cart icon. Brand feel: spa-like, luxurious, earthy, and organic. Colours: warm off-white, sage green, and terracotta. Style: editorial photography, generous white space, minimal sans-serif fonts.”
Example 2: Fashion and Apparel
Prompt Example:“Create a modern fashion e-commerce website for an independent womenswear brand targeting style-conscious women aged 20 to 38 in the UK. Primary goal: sell clothing and grow an Instagram-driven audience. Pages needed: Home, New In, Collections (summer, workwear, going out), Sale, Size Guide, Sustainability, About, Contact. Features needed: size filtering, wish list functionality, recently viewed products, Instagram feed integration, a ‘Complete the Look’ section on product pages, abandoned cart prompts, and a clearly visible returns policy. Brand feel: aspirational but accessible, cool, confident, trend-led. Colours: black, cream, and a bold red accent. Style references: Net-a-Porter meets ASOS — editorial photography with clean product shots.”
Example 3: B2B Wholesale / Trade Site
Prompt Example:“Create a professional e-commerce website for a UK-based wholesale coffee supplier selling to independent cafés, restaurants, and offices. Primary goal: drive trade account sign-ups and repeat wholesale orders. Pages needed: Home, Products (single origin, blends, decaf, equipment), Trade Account Application, Brewing Guides, About, Contact. Features needed: trade pricing visible only to logged-in account holders, minimum order quantity notices, case quantity selectors, PDF price list download, a brewing guide resource library, and a live chat widget. Brand feel: professional, passionate, knowledgeable, artisan. Colours: deep espresso brown, cream, and burnt orange. Style: clean and content-rich, with strong product photography and lots of supporting copy about provenance and quality.”
Example 4: Digital Products and Online Courses
Prompt Example:“Create a high-converting e-commerce website for a personal finance educator selling online courses and downloadable budget planners to millennials aged 25 to 40 who want to get out of debt and build savings. Primary goal: sell course enrolments and digital downloads. Pages needed: Home, Courses (overview and individual course pages), Free Resources, About, Testimonials, FAQ, Contact. Features needed: a video sales letter on the homepage, countdown timers for limited-time offers, a secure member login area, testimonial carousels with before-and-after stories, a money-back guarantee badge, and Stripe payment integration. Brand feel: empowering, optimistic, modern, relatable. Colours: sunshine yellow, white, and charcoal. Style: clean and energetic with bold typography and friendly photography of the course creator.”
Pro Tips for E-Commerce Prompts
Describe your product range in detail:
Vague prompts produce vague results.
Instead of “an online shop with products,” try “a homepage showcasing featured products, individual product pages with size guides, an about page explaining sustainable practices, and a blog for styling tips.”
The AI needs to understand your catalogue structure to build the right navigation and filtering system.
Specify your conversion mechanics explicitly:
Tell the AI exactly where you want trust signals placed (above the fold, on product pages, at checkout), where your email capture should appear, and what your primary and secondary calls to action are on each page.
Tell the AI about your customer’s buying hesitations:
Every e-commerce customer has objections before they buy, like price, quality, fit, delivery time, returns.
If you name these in your prompt, the AI will incorporate trust-building elements that address them directly.
For example: “Customers often worry about sizing — include a detailed size guide and a ‘model measurements’ note on every product page.”
Include your fulfilment and delivery details:
Shipping thresholds, delivery timescales, and returns policies are major purchase drivers.
Mentioning them in your prompt ensures they’re placed prominently where they’ll do the most conversion work.
State your upsell and cross-sell strategy:
If you want “Customers also bought” sections, bundle deals, or complementary product recommendations, say so.
These features can increase average order value significantly and Known AI can structure them from the start if you include them in the prompt.
Common Prompting Mistakes to Avoid
Whether you’re building a brochure site or an e-commerce store, these are the most common mistakes that lead to disappointing first results… and how to fix them.
Mistake
Why It Hurts
Fix
Being too vague
The AI makes generic assumptions
Add business type, audience, goal, and style in one prompt
No location
Misses local SEO opportunities
Always include your city or region
No call to action specified
The site doesn’t convert
State exactly what action you want on each page
No style guidance
Generic, templated feel
Use three to five descriptive words for brand feel plus colour direction
Listing everything at once
Overwhelming, loses priority
Lead with your single most important goal, then list supporting features
Forgetting mobile
Most visitors browse on phones
Add “mobile-first” or “optimised for mobile” to your prompt
Not iterating
Accepting the first output
Use Known Design AI’s refinement prompts to adjust sections one at a time
How to Refine Your Website After the First Generation
Your first AI-generated website is a strong starting point, not a finished product.
Once you have a solid base, refine through follow-up prompts that adjust spacing, swap colour schemes, or reorganise sections. Known AI’s co-pilot makes this simple:
“Change the hero section headline to focus on our free delivery offer.”
“Make the services section a three-column grid instead of a list.”
“Add a testimonials section between the About section and the Contact form.”
“Change the colour palette to deep navy and gold.”
“Rewrite the About page in a warmer, more conversational tone.”
Think of it as a conversation with your designer.
Each refinement prompt narrows the gap between what the AI generated and your exact expectations.
Quick Reference: Prompt Templates to Copy and Customise
Brochure Website Starter Template
“Create a [clean / bold / warm / professional] website for a [your business type] based in [your location] targeting [your ideal customer]. Primary goal: [get a call / generate enquiries / book appointments / download a brochure]. Pages: Home, About, Services ([list your services]), Testimonials, Contact. Trust signals: [years in business / accreditations / awards / number of clients]. Brand feel: [three describing words]. Colours: [your palette]. Call to action: [your CTA text].”
How long should my prompt be? There is no perfect length. Two to four sentences covering all five elements (business type, audience, goal, style, pages) produces excellent results in KNOWN AI website builder. Longer is only better if the extra detail is genuinely useful. Avoid padding.
Can I reference a website I like in my prompt? Yes. You can say “similar to the style of [website URL]” or describe what you like about another site. The AI uses this as stylistic direction, not a template to copy.
What if I don’t know what colour palette I want? Describe a mood or feeling instead, example: “warm and earthy”, “cool and corporate”, “bright and energetic”.KNOWN AI will select an appropriate palette that matches the emotional direction.
Can I change my website after KNOWN AI builds it? Absolutely. Everything the AI generates is fully editable. You can refine any section using follow-up prompts in the co-pilot, or edit text, images, and layouts manually in your KNOWN AI dashboard.
Do I need to write a new prompt if I want to add pages later? No. You can add pages at any time using the dashboard. You can also use the co-pilot to generate content for new pages that matches the style and tone of your existing site.
Will my AI-built website rank on Google? KNOWN AI builds on WordPress (the world’s most widely used SEO-proven platform) with clean code, fast load times, and structured content that search engines can read. Including your location, services, and target keywords naturally in your prompt helps the AI generate content that supports strong organic rankings from day one.
